Every private practice is carrying tens of thousands of pounds of quoted treatment that quietly went cold — implants, Invisalign, full-mouth work. The patient said they'd think about it. Nobody rang back. We ring back.
£100 per patient who attends. No setup fee. Nothing at all if nobody turns up.
Neither of those is a marketing problem. That is treatment you already sold and patients you already paid to attract — the cheapest revenue in the practice, and nobody is collecting it.
Move the sliders. Every assumption is written underneath so you can argue with it.
Unconverted treatment plans are where we start. They are not where we stop — most practices leak revenue in eight places, and we work through them in order of what pays best.
The patients who were quoted, said they'd think about it, and were never contacted again. This is the wedge, and usually the biggest single number.
Calls that rang out while reception was with a patient, web forms that arrived at 9pm, messages nobody got back to.
Rebooked properly rather than left as a gap in the diary that costs you the surgery hour anyway.
Treatment noted in the record as needed, agreed by the patient, and never actually put in the book.
Patients drifting past their recall interval, most of whom simply forgot and will come back when asked.
Every consultation traced from first contact to treatment accepted, with the value attached. You see exactly what we did and what it was worth.
You are being asked to let an outside party handle dental records, which are special category data under UK GDPR. If someone pitches you patient follow-up and does not raise this first, that tells you something.
You remain the data controller. We are your processor. We do not decide who may be contacted, and we do not interpret the rules on your behalf. You set the lawful basis and the permitted patient group. We execute inside it and hold nothing outside it.
Your decision and your documented instruction, not our interpretation.
We work only the cohort you approve, and nobody outside it.
Nothing goes to a patient in your practice's name that you have not read.
One reply stops everything, permanently, and it is checked before we start.
Covering security, confidentiality, sub-processors, your audit rights and deletion at the end.
You see the real messages and the real replies before anything runs at volume.
We are registered with the ICO and carry professional indemnity cover. If your practice would like our DPA in front of a solicitor before you commit to anything, that is the correct instinct and we will send it the same day.
Fifteen minutes to work out roughly how much unconverted treatment is sitting in your system. You get that number whether you go ahead or not.
The six steps above, completed and signed off before we touch a single record. We send a one-page guide showing your practice manager exactly how to pull the export from Exact, Dentally or R4 — it takes them about ten minutes.
Highest-value plans first. A real person rings — not just a text blast — and books straight into your existing diary, then confirms and reminds so they turn up.
Patients contacted, consultations attended, treatment accepted, and the value of it. If the number is not worth having, we say so and you owe us nothing further.
Published, so you don't have to sit through a sales call to find out.
If the pilot works, it becomes an ongoing arrangement at a fixed monthly fee, covering the treatment plans and the other places revenue leaks. We will tell you the figure before the pilot starts, so nothing is sprung on you at the end.
If we recover nothing, you have paid nothing and lost a fortnight of a practice manager's ten minutes.
Some practices do. The usual arrangement is software that fires an automated sequence and stops when nobody replies — which recovers the easy ones and leaves the rest.
Worth asking what last month's actually produced. Not messages sent. Patients who attended, and treatment accepted. If those numbers are good, keep them. If nobody can tell you what they were, that is the gap.
It would be, done badly, and that is why the process above exists. You approve the patient group and every word of every message before anything is sent, one reply stops it permanently, and we never chase more than a set number of times.
We would also rather work your recent plans than a list from three years ago. Fresher plans convert better and sit on much firmer ground legally, so the careful option and the profitable one are the same option here.
A person, in your practice's name, following the script you approved. Automation handles reminders and confirmations. It does not handle the conversation where somebody decides whether to spend three thousand pounds on their teeth.
You are not charged. That is our risk, deliberately, because it keeps us honest about the quality of who we book rather than the quantity.
About ten minutes from your practice manager to run one export, and an hour of yours across the month to approve templates and look at the report. If it starts taking more than that, we have designed it wrong.
Never. We do not discuss treatment suitability, outcomes, or anything clinical, and we do not quote a price you have not set. Anything of that nature goes to your team and we book the consultation instead.
Because you would reasonably object to us recovering your patients on Monday and your competitor's on Tuesday. While you are with us we do not take another practice on your patch.
You are risking very little by design. No setup fee, no contract, payment only for patients who physically attend, and a hard cap on the pilot. The most this can cost you is £2,000, and only if we have put twenty people in your chair to earn it.
We would rather open a relationship carrying the risk ourselves than ask a practice that has been let down by an agency before to take it on trust.
Me. My name is Mouad Elkurdi and I run this from Manchester. You will not be handed to an account manager, you will not be onboarded by someone you never spoke to, and the number at the top of this page rings my phone.
That is the trade. We are small, so I cannot show you a wall of logos. It also means the person who sold you this is the person doing the work, and the one answering when something needs sorting.
We'll ask you two questions and give you a number. If it isn't worth chasing, we'll say so.